"Being asked to judge the Drum Marketing Awards is a real privilege. It's always good to get an in depth view of some of the best work around and be able to see who is driving marketing efforts that deliver real commercial value."
Kristof is the Chief Customer Officer at Ladbrokes Coral plc, having joined Ladbrokes as Chief Marketing Officer in 2016. He joined from the Telegraph having previously been the CMO at William Hill plc for 5 years. He has also held senior marketing roles at Yahoo!, BlackBerry and Orange. Sitting on the Executive committee Kristof is responsible for all brand and marketing across the Group. He was born in London, but supports Bristol City having spent much of his life living there. His sporting hero is Sean Kelly - a cycling legend.