"I am delighted to join the Drum Marketing Awards judging panel. I’m excited to see how today’s business challenges are being met in innovative and creative ways. Great work and great people should be celebrated and these awards provide an ideal opportunity for us to celebrate the best of our industry."
Leah Davis was responsible for Team GB's marketing output in the run up to and during the Rio 2016 games. The Games offered exciting marketing and social media opportunities and the team took full advantage of them, delivering a medal-worthy digital experience for their 3m fans. Working with the commercial team, partner activations were integrated into the Team GB story across 7 social media channels, resulting in 70% of the population engaging with Team GB some way during the Games.