“Judging awards entries is always great fun as you get to see work that people are genuinely proud of. Personally I look for how great insights and powerful creativity have combined to make a great impact on a brand. All of the entries should in some way provide inspiration for fellow marketers as they look to unlock growth.”
Patrick joined Pernod Ricard UK in 2004 as Head of Marketing Wines before taking on the responsibility for Marketing Spirits in 2007. He was appointed Marketing Director in 2012. Prior to joining the Pernod Ricard, he spent three years with Procter & Gamble in the Arabian Peninsula before joining Unilever where he progressed to Marketing Manager and latterly with The Drambuie Liqueur Company where he held the position of Marketing Director.