Head of Marketing
NFL UK

"I’m excited to be judging this year’s Drum Marketing Awards – and honored to be asked. I’m really looking forward to seeing the creativity of the industry and hoping to be inspired!

Sarah M. Swanson is the Head of Marketing for NFL UK. She has been with the NFL for six seasons, previously serving as Vice President of Marketing for NFL Network in LA, until her move to London two years ago. In her current role, she oversees all marketing and fan growth strategy in the UK. The role encompasses the International Series Games, content and digital marketing across all NFL UK digital and social platforms, partner marketing – including broadcast relationships with Sky Sports and the BBC, licensees and sponsors, developing and promoting the NFL brand in the UK, as well as research and analytics.  

Sarah is a graduate of Georgetown University in Washington, DC and has an MA in Arts Administration from Goldsmith’s College, University of London. She previously spent time in London and New York launching and promoting West End and Broadway shows. 

Sarah is an Emmy Award winning Executive Producer for the 2013 Leon Sandcastle NFL Combine and Draft creative campaign. 

Judging panel

Alan McGarrie

Head of UK Brand Marketing
Tennent Caledonian Breweries/ C&C Brands

Andrew Rayner

Marketing Director
Nando's

Andy Edge

Commercial Director
 

Andy Murray

SVP/Chief Customer Officer
Asda

Anthony Newman

Brand, Marketing & Communications Director
Cancer Research UK

Cindy Tervoort

UK Marketing Director
Heineken

David McMurtrie

Head of UK Publishers, Global Partnerships
Google

Faye Harcourt

Vice President, Marketing
Viceland

Hannah Webley-Smith

Customer Director
Notonthehighstreet.com

Isobel Sita-Lumsden

Senior Marketing Director
AOL UK

James Hunt

Vice President, Create Group
CNN International Commercial

Jennie Farmer

Brand Director
De Beers Diamond Jewellers

Keith Moor

‎Chief Marketing Officer
Santander

Kenny Jacobs

Chief Marketing Officer
Ryanair

Kerry Chilvers

‎Brands Director
Direct Line Group

Kristof Fahy

Chief Customer Officer
Ladbrokes Coral

Leah Davis

Head of Marketing, Team GB
British Olympic Association

Lloyd Page

Director of Brand Communications
Virgin Media

Mike McGrath

Head of Supporter Management
NSPCC

Natalie Redford

UK Marketing Director for Pepsi Beverages
PepsiCo

Nick Chapin

‎General Manager
Virtue UK at VICE Media

Patrick Venning

Marketing Director
Pernod Ricard UK

Pierre Dadd

Head of Brand
Auto Trader PLC

Richard Bowden

Relationship Marketing Director
Unilever

Sam Olstein

Global Director of Innovation
GE

Sarah Kiefer

Director of Business Marketing, EMEA
Spotify

Sarah M. Swanson

Head of Marketing
NFL UK

Thierry Campet

Global Head of MarComms and Acquisition
UBS Wealth Management