Head of Marketing

"I’m excited to be judging this year’s Drum Marketing Awards – and honored to be asked. I’m really looking forward to seeing the creativity of the industry and hoping to be inspired!

Sarah M. Swanson is the Head of Marketing for NFL UK. She has been with the NFL for six seasons, previously serving as Vice President of Marketing for NFL Network in LA, until her move to London two years ago. In her current role, she oversees all marketing and fan growth strategy in the UK. The role encompasses the International Series Games, content and digital marketing across all NFL UK digital and social platforms, partner marketing – including broadcast relationships with Sky Sports and the BBC, licensees and sponsors, developing and promoting the NFL brand in the UK, as well as research and analytics.  

Sarah is a graduate of Georgetown University in Washington, DC and has an MA in Arts Administration from Goldsmith’s College, University of London. She previously spent time in London and New York launching and promoting West End and Broadway shows. 

Sarah is an Emmy Award winning Executive Producer for the 2013 Leon Sandcastle NFL Combine and Draft creative campaign. 

Judging panel

Alan McGarrie

Head of UK Brand Marketing
Tennent Caledonian Breweries/ C&C Brands

Andrew Rayner

Marketing Director

Andy Edge

Chief Commercial Officer
Away Resorts Ltd

Andy Murray

SVP/Chief Customer Officer

Anthony Newman

Brand, Marketing & Communications Director
Cancer Research UK

Christopher Bibby


Cindy Tervoort

UK Marketing Director

David McMurtrie

Head of Publishers UK
Google UK Ltd.

Faye Harcourt

Vice President, Marketing

Hannah Webley-Smith

Customer Director

Isobel Sita-Lumsden

Senior Marketing Director

James Hunt

Vice President, Create Group
CNN International Commercial

Jennie Farmer

Brand Director
De Beers Diamond Jewellers

Keith Moor

‎Chief Marketing Officer

Kenny Jacobs

Chief Marketing Officer

Kerry Chilvers

‎Brands Director
Direct Line Group

Kristof Fahy

Chief Customer Officer
Ladbrokes Coral

Leah Davis

Head of Marketing, Team GB
British Olympic Association

Lloyd Page

Director of Brand Communications
Virgin Media

Mike McGrath

Head of Supporter Management

Natalie Redford

UK Marketing Director for Pepsi Beverages

Nick Chapin

‎General Manager
Virtue UK at VICE Media

Patrick Venning

Marketing Director
Pernod Ricard UK

Pierre Dadd

Head of Brand
Auto Trader PLC

Richard Bowden

Relationship Marketing Director

Sam Olstein

Global Director of Innovation

Sarah Kiefer

Director of Business Marketing, EMEA

Sarah M. Swanson

Head of Marketing

Stephen Vowles


Thierry Campet

Global Head of MarComms and Acquisition
UBS Wealth Management