Alex launched the media, content and digital consultancy Entropy in 2017.

Alex has a broad range of media experience working most recently as UK & Ireland Media Director at Unilever. In this role Alex managed the Marketing Services team and was responsible for communications planning across their portfolio. This involved working on some of the UK's best loved brands including Marmite, Dove, Ben & Jerry's, Persil and Lynx.

Prior to Unilever he held digital and ecommerce leadership roles at a variety of companies including Kellogg's, American Express and the Post Office. 

He has been an active participant in the industry for many years including writing regular columns for the trade press at New Media Age, Marketing Week and the Drum. He has also been an active member in leading change at several trade bodies including the IAB and ISBA where he chaired their Digital, Data & Direct Group for 4 years and most recently as a participant on their Executive Committee.

Judging panel

Helena Jennison

Marketing Director
Movember Foundation

Cheryl Goh

VP of Marketing

Michal Szaniecki

Marketing Director

Sarah Kiefer

Director of Business Marketing, EMEA

Alex Tait


Carol Graham

Marketing Director
Graham's Family Dairy

Vanessa Fitzgerald

Regional Director, Northern Europe, Facebook

Alex Tait


Alex Kelly

Group Head of Marketing

Angela Jobson

Global Brand Director, LEGOLAND Discovery Centres, The Eye brand, The Dungeons
Merlin Entertainments Group Ltd

Anna Stark

Head of marketing - Northern Europe
Sloggi Intl (Triumph Group)

Claire Hilton

Marketing Director

Denise Kutzer

Western Europe Incubate Marketing Director

Eric Toda

Global Director of Marketing
Gap Inc.

Gareth Helm

Chief Marketing Officer

Guy-Laurent Epstein

Marketing Director
UEFA Events S.A.

James Holden

Marketing and Audience Director
BBC Marketing & Audiences

Jolyon Nash

Executive Director, Global Sales & Marketing
McLaren Automotive Ltd

Katrina King

Director of Customer Value & Experience
Direct Line Group

Lisa Bond

Chief Marketing Officer
Dreams Ltd

Nick Bilodeau

Head of Marketing
American Express Canada

Saskia Meyer

Marketing Director

Sophie Murray

Head of Marketing

Tania Collingwood

Marketing Director, Digital Strategy

Yvonne Adam

Marketing Director
Young's Seafood