Adam Herstig
SVP marketing & partnerships
LIDS
Adam Herstig has worked with some of the biggest brands across key global markets as a partnership leader with compelling business development skills and a unique global perspective. Adam has a proven track record in building successful brands commercially. He has worked for and with Foot Locker, NIKE, adidas, Under Armour, Reebok, American Eagle, and Mitchell & Ness in various roles and functions.
As VP of Global Brand Marketing + Enterprise Development at Foot Locker, Adam reports directly to the CCO and oversees all key Global marketing initiatives across nearly 3,000 stores and 30+ countries, with P&L oversight. His marketing vision and execution directly influence all OMNI marketing touchpoints, from Media Strategy to Consumer Segmentation, Loyalty, Stores, and Digital Strategies. Adam’s cross-functional team and P&L oversight are extensive, and he is strategically in charge of positioning Foot Locker in an ownable lane that will allow maximum in-house and partner-supported growth. Adam was previously the VP of Marketing for Champs and Eastbay and oversaw a 2B dollar Champs business while strategically positioning Eastbay for acquisition.
Before Foot Locker INC, Adam reported directly to the CEO as the VP of marketing at Snipes - a global 400-door sneaker and lifestyle apparel retailer. Adam and his team were responsible for influencer management, content creation, events, social media, PR, and vendor relations, serving online and in-store marketing channels through full P&L oversight. During his tenure, marketing evolved to be more strategic and segmented, turning the Snipes brand more purpose-driven. Adam has facilitated value propositions with key vendors through creative and on-brand briefs/pitches to unlock co-op funds that drive online and offline profitability. Adam aims to lead with a consumer-first, culturally connected vision that aligns with Omni-channel strategies to steer marketing. His work with Snipes directly contributed to one of the most financially successful fiscal years for Snipes NA and the Deichmann Group.